the swedish (dis)armed forces

The Swedish are known for meatballs and Tempur-pedic beds... not their military. But that's okay because they haven't fought a war since 1813. And since they are so civilized and peaceful, they have decided to redesign their military into a world-wide peace keeping organization. This is a display of their new branding. The top one is the old logo, the bottom is the new one. The logo is supposed to be two hands clasping together, a symbol for "conflict resolution".
The program is optional and for anyone who wants to help, unlike the previous military which was mandatory and for males only. The design seems very simple and straight forward, but a lot went into it, as you can see in the video. Source

No comments:

Post a Comment